• HOSPITALITY DESIGN Hotels, resorts, boutique hotels, serviced apartments, and luxury hospitality developments.
• LEISURE AND ENTERTAINMENT Water parks, theme parks, family entertainment centers, beach clubs, wellness retreats, and recreational destinations.
• FOOD AND BEVERAGE Restaurants, cafés, food halls, bars, rooftop venues, and hospitality concepts that enhance guest experiences.
• COMMERCIAL ARCHITECTURE Office buildings, retail spaces, shopping centers, mixed-use developments, and lifestyle destinations.
• INTERIOR DESIGN Hospitality interiors, commercial interiors, workplace design, retail fit-outs, and bespoke residential interiors.
• MASTERPLANNING AND URBAN DESIGN Tourism developments, integrated resorts, destination planning, waterfront developments, and large-scale mixed-use master plans.
• ARCHITECTURAL VISUALIZATION High-end 3D renderings, animations, virtual walkthroughs, and marketing visuals for developers and investors
• CONCEPT DEVELOPMENT Feasibility studies, design strategy, branding integration, investor presentations, and development concepts that transform ideas into successful destinations.

Sam is an Indonesian architect based in Dubai. He began his architectural career in 2010 and has since worked on international projects.

 

With over 15 years of international experience, Sam specializes in hospitality and leisure design, including water parks, theme parks, hotels, resorts, and mixed-use hospitality developments. His portfolio also includes commercial projects such as office buildings, retail spaces, restaurants, and lifestyle destinations.

 

Today, NorthFrame delivers innovative architectural design, master planning, interior design, and high-end visualization services for developers, investors, hospitality brands, and private clients worldwide, combining international expertise with locally responsive design solutions.